28.07.2009 - Branding an Islamic bank
From Zawya.com: Building a brand is a complex and multi-faceted process. Even when a range of brand-building tasks are completed, it's rare that one knows for sure which of them contributes the most to building a trusted and sustainable brand. There are numerous pressures, including the urgency to launch and budget constraints. There is no magic formula for branding an Islamic bank, but this is our story and I hope there are lessons in what we did or did not do and even in the things we wished we'd done better...........Full Article: Source