31.10.2008 - Apollo plans a rebrand
From IPE: Apollo Real Estate Advisors, the global firm with $11.6bn of equity commitments to investments worldwide, is changing its name to AREA Property Partners from the beginning of next year. AREA Property Partners said the rebrand will have no effect on its management, financial resources, investing focus nor on its business operations as the firm plans to keep its global headquarters in New York City and its European headquarters in London’s Knightsbridge..... Full Article: Source