02.11.2010 - The great Indian mall: Evolution in process
From Cityscapeintelligence.com: With the provision of more entertainment options in malls, Indian retailers now have vastly enhanced their ability to increase sales. Until recently, street markets and bazaars were the top performers in the retail space, and they were cornering a huge chunk of the overall sales. However, traditional markets now have to imitate malls by creating a better overall shopping experience for potential customers. They have to offer a larger mix of diverse products including food and beverage as well as entertainment outlets, preferably under one roof, like malls do. A consumer is attracted to a mall because of the availability of world-class services, exposure to various brands, tempting promotional offers and periodic discounts...........................................Full Article: Source
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