| From Business24-7.ae: Online marketing has come to the rescue of real estate developers and brokers who were forced to cut down their advertising spend by more than 70 per cent following the global financial crisis, said Marcello Sambartolo, Head of Marketing, propertyfinder.ae.
Marketing and advertising experts as well as outdoor media companies admit the real estate advertising spend had shot through the roof due to the boom in the property market. However, as the crisis unfolded most of them had to rethink their marketing strategies..................................................Full Article: Source
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