22.04.2013 - Is the Islamic finance industry ready for social media?
Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. Bryan Weiner. Today, it seems Islamic finance is still stuck at a hard-copy of stage communication (faxes) when the financial world has moved on to Facebook, Twitter, blogging, etc. Many Islamic financial institutions have Web sites, but how often is it updated beyond awards won? How many Islamic banks, takaful operators, Shariah consulting firms, industry bodies, etc, are on Facebook? Yet, the youth its future clients in many Muslim countries with Islamic finance are on Facebook...............................................Full Article: Source
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