08.04.2013 - Oman: Islamic banks need comprehensive marketing approach
Marketing of banking services is highly sponsored by banks and financial institutions CEOs, to maximise their processes, types, figures and subsequently their profits. That in addition to their exerted efforts to attract new clients, thus during last decades, all banks established independent marketing departments and divisions. These new functions serve different type of customers, and mainly set the plans, programmes, procedures and strategies that enable banks to achieve their objectives and targets...............................................Full Article: Source
Print