| The first day of the 4th Annual World Islamic Retail Banking Conference that opened Saturday in Dubai focused on customer centricity and cross selling which provided insights on how banks can maintain competitive advantage through developing targeted offerings based on customer value, how technology can help banks to sell more products and increased engagement through social media.
Customer centricity was presented by Yusuf Jehangir, Group Head Marketing at Al Rajhi Bank, while cross selling at every opportunity was presented by Ghiath Halabi, Engagement Director at VeriPark...............................................Full Article: Source
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