28.02.2012 - Media and public relations the missing link in Islamic finance
The industry has alphabet bodies that deal with various issues but when it comes to public relations and marketing, there seems to be a gaping hole that is getting larger. Is there a media and public relations (PR) "control room" for Islamic finance that educates, creates awareness, undertakes damage control, etc, so that the industry is "conventionally efficient" media-savvy?..............................................Full Article: Source
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