| Being apathetic about currency exchanges rates can be very damaging for your business. Let’s look at some of the dangerous myths that people cling to, to justify keeping their head in the sand.1. What goes up must come down: Or the reverse: that a sinking currency must recover eventually. History tells us that movements in many markets tend to have cycles, but there’s no way of knowing when the tide may turn your way again.
2. Market consensus is pretty reliable: Market consensus a year ago was for AUD/USD to be around 85c by year end. It actually finished 2014 nearer 80c. There were also several predictions for the Aussie to fall below 70c by mid-2014. Again they were wrong: it’s still well above that level now, as we approach Q2 2015...............................................Full Article: Source
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