| The ETF industry has a new favorite product: "Quality" ETFs, which focus on stocks that should hold up better in a downturn. How to tell them apart. "Quality stock investing" is the latest marketing meme in ETFs. But for some investors, it's a joke: How do you define "quality"?
"Quality is the stuff I own, and crap is the stuff I don't own," quips Doug Sandler who, as co-manager of the RiverFront Moderate Growth Income fund, owns one of the 18 quality ETFs, most of which have launched in the past three years. "When you hear managers say 'it was a low-quality rally,' it means all the stuff they didn't own worked. It's a nebulous term."..............................................Full Article: Source
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