| Exchange traded funds now represent 15 percent of all trading in the market, but how much of that 15 percent is coming from individual investors? ETFs have grown rapidly, thanks to institutional traders, hedge funds and even traditional mutual funds using their "rival" investments.
No-commission fee-trading programs at discount brokers, including Charles Schwab, Fidelity Investments and TD Ameritrade have made it easier for individual investors to use ETFs, too, but there are lingering misconceptions that are keeping more retail investors from migrating to ETFs...............................................Full Article: Source
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