| The single most important factor has been a massive decline in the investment demand for gold. In 2013 investors have bought about 30 million ounces (30 Moz) gold on a net basis globally. That's down from about 39 Moz in 2012 and 31 Moz in 2011, but it is still at a very high level compared to historic investment demand. The net purchases are down 24% because some investors are selling gold.
There are people who buy gold and hold gold. One person recently told me, "I'm not a gold investor; I'm a gold stacker." They buy gold as a long-term portfolio diversifier, a safe haven, a hedge against financial calamity and also an investment for other reasons...............................................Full Article: Source
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