| The world's biggest buyer of bullion appears to be going a bit berserk this festive season. Even as the country ushered in Ganesh Chaturthi on September 1, celebrating the birthday of Lord Ganesh, the god of wisdom and prosperity, many households have extended their meagre savings to include small articles and intricate ornaments of gold, as an offering to the deity.
The elephant-headed god Ganesha is widely worshipped across the country as the god of wisdom and good fortune and traditionally invoked at the beginning of any new venture..............................................Full Article: Source
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