10.12.2010 - Succeeding in the Islamic market
From Joongang Daily: As a market of 1.6 billion people that has scarcely been tapped, the Muslim world offers enormous potential. Although Muslims are dispersed across the world and do not form a concentrated geographical bloc, they offer a vast market based on religious homogeneity. That uniqueness, with Islamic-based principles and rules embedded in daily activities, makes entry into the market difficult and calls for cautious consideration, but once a foothold is established, the chances of success are high...............................................Full Article: Source
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