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New Managers May 2014

Guest Article: Seven military strategies for acquiring assets

Diane Harrison

This article was authored by Diane Harrison. She principal and owner of Panegyric Marketing, a strategic marketing communications firm founded in 2002 and specializing in a wide range of writing services within the alternative assets sector. A published author and speaker, she has over 20 years' of expertise in hedge fund marketing, investor relations, sales collateral, and a variety of thought leadership deliverables

Money is one of the driving forces of both business and warfare: he who amasses the most money often wins the battle, both on the field and in the markets. Money equates to power, power garners action, and action ultimately shapes the future.

Napoleon is generally considered to be the forerunner of the age of modern warfare. An interesting parallel can be drawn between the changing face of warfare following Napoleon's evolutionary tactics and the competitive landscape for raising assets in the alternatives markets today, where the battle for dominance and success has undergone its own global revolution since the mid-2000s.

Napolean Bonaparte (15 August 1769 - 5 May 1821)

Investors are waging an entrenched war between seeking returns while balancing risks, often falling short of both objectives. A recent survey (Natixis Global Survey of Individual Investors, May 2014) provides some interesting statistics and observations to contrast with several of the modern warfare tactics introduced under Napoleon over 200 years ago.

The French Revolution involved an armed force organized by divisional formations. Napoleon's attacks started with advance forces leading a skirm......................

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
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