Mon, Sep 1, 2014
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
New Managers October 2013

News and Perspectives: Latest relevant views and findings

OPINIONS

Anthony Scaramucci: advertising is for Davids, not Goliaths

It has been nearly a month since the JOBS Act allowed hedge funds to advertise, but so far there have been few takers.  According to reporting by the FT, smaller "upstarts" have shown interest in advertising, but the larger, more established funds view advertising as sign of failure to raise capital. Anthony Scaramucci, founder of Sky Bridge Capital, a fund of funds, tells the FT, "The Goliaths in our industry are not going to advertise... They think it is gauche and dèclassè, and their partners already have their private planes and their beachside mansions in the Hamptons, so why disrupt the business model?"

But for smaller hedge funds, advertising could provide just the exposure they need. "It presents an opportunity for the Davids to come in with their slingshot, and we are working on our messaging right now. If you choose the right weaponry, you can take out Goliath," Scaramucci told the FT.

Anthony Scaramucci was interviewed by New Managers last year: After closing two vintage seeding funds, SkyBridge is creating a new emerging manager product

FoHFs are not the outdated product that we may think they are

Even if they can't themselves invest directly in hedge funds (e.g. not enough internal resources), investors struggle to justify allocations to funds of hedge funds (FoHF), as the latter have had bad press lately, says Francois Buclez, CIO and CEO of Cube Capital, an independent alternatives boutique with offices in London and Asia, in a Preqin article on the changing FoHF landscape.

But FoHFs are not the o......................

To view our full article please login

This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
New Managers
New Managers
New Managers

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing
  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Study shows what resonates with investors: 'Unwavering', 'passionate' beats 'committed', 'dedicated' and more surprises[more]

    Komfie Manalo, Opalesque Asia: A new study by Pershing Square, a unit of BNY Mellon company, showed that an effective value proposition strengthens audience connections and fosters growth, yet many advisors have had little objective guidance in formulating such statements until now. In the

  2. Comment – Why you should avoid the hottest hedge fund hands, Swedroe attacks Hussman over risk management, relative value strategy[more]

    Why you should avoid the hottest hedge fund hands FromCNBC/Yahoo.com: Investors who don't have money with Pershing Square Capital Management are likely salivating at the hedge fund's industry-leading 26 percent return from January through July. But investing with Bill Ackman and other to

  3. AIMA makes 'the case for hedge funds'[more]

    Bailey McCann, Opalesque New York: The Alternative Investment Management Association (AIMA), the global hedge fund industry body,

  4. Managed futures' global diversification is important in next phase of economic recovery[more]

    Komfie Manalo, Opalesque Asia: The global diversification provided by managed futures may prove to be extremely valuable as the markets enter the next phase of the economic recovery, said Campbell & Company, a pioneer in absolute return invest

  5. Ex-UBS prop trader's hedge fund Manikay Partners eyes UK launch[more]

    From eFinancialnews.com: Manikay Partners, a $1.7 billion US multi-strategy hedge fund set up in 2008 by a proprietary trader from UBS with backing from Goldman Sachs, is planning to open in the UK. New York-based Manikay's move into Europe comes after Financial News revealed on Monday that Aurelius