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New Managers September 2013

Servicers' Spot: Advent survey, GPP

Advent survey finds 75% of investors want to see research management systems in place at hedge funds

Benedicte Gravrand, Opalesque Geneva

Advent Software, Inc., a leading provider of software and services for the global investment management industry, conducted a survey on how investors select hedge funds.

The survey, called Pitch Perfect: How Investors Choose Hedge Funds sought to determine what investors look for when making new hedge fund investments, and what fund managers should avoid doing when making their pitch. A total of 152 responses came from investment advisors, funds of hedge funds, family offices, foundations, endowments, and pension plans in early 2013.

Advent found that hedge funds need a strategic edge to attract investors. 75% of investors said they wanted to see research management systems in place at the hedge funds they look at.

"As they're continually overwhelmed with an unprecedented volume of market data and their time is stretched increasingly thin, investors are seeking a solution to help better organize, manage, and leverage information -and an effective research management system could meet this need," says the Advent announcement. So a research management solution could have an impact on the fate of the firm...

... Raising capital has never been more competitive, says the report, and hedge funds' recent underperformance has made many investors more sceptical. Furthermore, "success does not necessarily beget success. Because hedge funds are often thought to be most successful before becoming too large to effectively execute their strategy, investors tend to hunt for emerging managers. The playing field is wide open."

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This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
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