Fri, Jun 23, 2017
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
New Managers March 2013

The Marketing Challenge - An alternative theory of natural selection

Chris Nutt

This article was authored by Chris Nutt, founder and owner of London-based Investor Communications, a creative agency that specialises in writing and designing marketing materials for hedge funds and wealth managers, and using them to build strong brands. Chris worked in financial publishing as a writing and editor, and as a marketing communications specialist in investment banking and private wealth management.

Sometimes it can be difficult to express your thoughts clearly in writing, particularly if you are pressed for time. Yet precise written communications are essential for all new and emerging hedge fund managers seeking to build a professional reputation and raise capital.

When your presentations, factsheets, investment updates and research notes are easy to understand you can really start to differentiate your investment expertise in today's crowded market. Here are seven ways to help you present your fund clearly and precisely through your marketing materials.

(1) Describe your fund in straightforward ways If a potential investor does not understand your investment strategy and process they are not going to buy it. Even very complex "black box" style hedge fund strategies can be explained simply and directly. Set out what you are doing through your marketing materials in a straightforward way. Communicate without jargon and explain the key areas in layman terms to broaden your appeal to a wide range of investors.

(2) Start your pitchbook presentation with a strong executive summary......................

To view our full article please login

This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
New Managers
New Managers
New Managers

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Comment: For emerging market debt, a sustainable recovery[more]

    Matthias Knab, Opalesque: Standish Mellon Asset Management Company writes on Harvest Exchange: After several difficult years, the outlook for emerging market debt (EMD) denomin

  2. J.P. Morgan Global Alternatives raises distressed shipping fund[more]

    From Institutionalinvestor.com: J.P. Morgan Global Alternatives has closed a $480 million fund to invest in distressed shipping assets, attracting capital from pensions, endowments and insurance companies. The firm, which has been investing in maritime for more than a decade, initially targeted $400

  3. FinTech - Rise of robots: Inside the world's fastest growing hedge funds[more]

    From Bloomberg.com: Believe the hype. Quants have never been more popular. After doubling over the past decade, assets run by so-called systematic funds have hit a record $500 billion this year, according to estimates from Barclays Plc. In some ways, their meteoric rise is due to the same technolog

  4. Legal - Bond market concerns could scuttle Paulson's Fannie-Freddie plan[more]

    From Bloomberg.com: A hedge fund proposal for freeing Fannie Mae and Freddie Mac from U.S. control is poised to face stiff opposition from investors who say it risks wrecking the mortgage-bond market. The Moelis & Co. blueprint, which firms including Paulson & Co. and Blackstone Group LP sponsored,

  5. Other Voices: Are your pricing policies and procedures for less liquid instruments adequate?[more]

    Komfie Manalo, Opalesque Asia: The unrelated position mismarking incidents that quickly precipitated the closures of both Visium Asset Management and Marinus Capital have been recent focal points for market participants, but regulatory scrutiny of valuation choices for less liquid instruments is