Wed, Jul 30, 2014
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
New Managers March 2013

The Marketing Challenge - An alternative theory of natural selection

Chris Nutt

This article was authored by Chris Nutt, founder and owner of London-based Investor Communications, a creative agency that specialises in writing and designing marketing materials for hedge funds and wealth managers, and using them to build strong brands. Chris worked in financial publishing as a writing and editor, and as a marketing communications specialist in investment banking and private wealth management.

Sometimes it can be difficult to express your thoughts clearly in writing, particularly if you are pressed for time. Yet precise written communications are essential for all new and emerging hedge fund managers seeking to build a professional reputation and raise capital.

When your presentations, factsheets, investment updates and research notes are easy to understand you can really start to differentiate your investment expertise in today's crowded market. Here are seven ways to help you present your fund clearly and precisely through your marketing materials.

(1) Describe your fund in straightforward ways If a potential investor does not understand your investment strategy and process they are not going to buy it. Even very complex "black box" style hedge fund strategies can be explained simply and directly. Set out what you are doing through your marketing materials in a straightforward way. Communicate without jargon and explain the key areas in layman terms to broaden your appeal to a wide range of investors.

(2) Start your pitchbook presentation with a strong executive summary......................

To view our full article please login

This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
New Managers
New Managers
New Managers

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing
  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Events – AIMA Australian Hedge Fund Forum, Sept. 16, Sydney[more]

    AIMA Australia invite you to join us at our annual Hedge Fund Forum on Tuesday 16th September 2014 at the Sofitel Sydney Wentworth. The AIMA Australian Hedge Fund Forum is a non-profit hedge fund conference organised by the industry for the industry, featuring quality Australian and internation

  2. Opalesque Roundtable: Success in hedge fund marketing not linked to performance, but investor appetite[more]

    Komfie Manalo, Opalesque Asia: Success in marketing a fund is not linked to the performance, but to investor appetite, to the way you can market the fund, and to how much time you can spend to raise assets, said Antoine Rolland, the CEO of incubator and seeding firm

  3. Hedge fund manager Winton Capital making headway with long-only strategy[more]

    From PIonline.com: North American investors are helping Winton Capital Management Ltd. make progress — albeit slowly — toward its founder's goal of becoming a $100 billion company. The firm's ticket to quadrupling its assets under management is unlikely to be one of its scientifically designed manag

  4. Opalesque Radio: Now is a good time to buy protection cheaply in the options market[more]

    Benedicte Gravrand, Opalesque Geneva: Investors are showing an increased interest in risk parity funds and strategies, Opalesque reported last year. Risk parity strategies have the

  5. The Big Picture: Charlemagne Capital smoothes risk out of frontier market investing with portfolio approach[more]

    Benedicte Gravrand, Opalesque Geneva: Opalesque recently talked to one of the portfolio managers of the Oaks funds, which are emerging and frontier market hedge funds focusing on equity long/short with a directional approach. They are run by