Wed, Aug 27, 2014
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
New Managers March 2013

The Marketing Challenge - An alternative theory of natural selection

Chris Nutt

This article was authored by Chris Nutt, founder and owner of London-based Investor Communications, a creative agency that specialises in writing and designing marketing materials for hedge funds and wealth managers, and using them to build strong brands. Chris worked in financial publishing as a writing and editor, and as a marketing communications specialist in investment banking and private wealth management.

Sometimes it can be difficult to express your thoughts clearly in writing, particularly if you are pressed for time. Yet precise written communications are essential for all new and emerging hedge fund managers seeking to build a professional reputation and raise capital.

When your presentations, factsheets, investment updates and research notes are easy to understand you can really start to differentiate your investment expertise in today's crowded market. Here are seven ways to help you present your fund clearly and precisely through your marketing materials.

(1) Describe your fund in straightforward ways If a potential investor does not understand your investment strategy and process they are not going to buy it. Even very complex "black box" style hedge fund strategies can be explained simply and directly. Set out what you are doing through your marketing materials in a straightforward way. Communicate without jargon and explain the key areas in layman terms to broaden your appeal to a wide range of investors.

(2) Start your pitchbook presentation with a strong executive summary......................

To view our full article please login

This article was published in Opalesque's New Managers a top-down monthly analysis, news and research publication on the global emerging manager space.
New Managers
New Managers
New Managers

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing
  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Institutions – Texas Employees sets 2015 tactical plan for alternatives, CalPERS' real estate consultant cautions the pension fund's investment committee, Why Sunsuper likes hedge funds[more]

    Texas Employees sets 2015 tactical plan for alternatives From PIOnline.com: Texas Employees Retirement System will invest in up to four new hedge funds in the next fiscal year, which begins Sept. 1. Trustees approved 2015 tactical investment plans for the hedge fund, private equity and in

  2. Investors now net short S&P500 and increased Russell shorts, technicals suggest further selling[more]

    Komfie Manalo, Opalesque Asia: Market Neutral funds increased their market exposure to -1% net short from -6% net short last week, according to Bank of America Merrill Lynch’s Hedge Fund Monitor. The report also added

  3. Hedge fund assets decline in July - eVestment[more]

    Bailey McCann, Opalesque New York: Total assets in hedge funds declined in July and dropped 0.49%, marking the industry's second monthly asset decline in 2014, according to the latest asset flows data from eVestment. Despite the asset decline, total industry AUM remained above the $3 trillion

  4. AIMA makes 'the case for hedge funds'[more]

    Bailey McCann, Opalesque New York: The Alternative Investment Management Association (AIMA), the global hedge fund industry body,

  5. Managed futures' global diversification is important in next phase of economic recovery[more]

    Komfie Manalo, Opalesque Asia: The global diversification provided by managed futures may prove to be extremely valuable as the markets enter the next phase of the economic recovery, said Campbell & Company, a pioneer in absolute return invest