Fri, May 29, 2015
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Industry Updates

David Benway sets up consultancy to help managers attract new clients through digital and social media

Thursday, August 08, 2013
Opalesque Industry Update - Opalesque Industry Update - David Benway has launched College Lake Advisors, a consulting practice focusing specifically on the “client-facing side” of alternative asset management firms. The firm seeks to “improve all aspects of marketing, sales and client service; including the new opportunities in social and digital media.”

David Benway, Principal of College Lake and a 20-year veteran of Wall Street and alternative investment management, foresees an enormous new opportunity for fund managers to attract new clients. “The relaxing of restrictions on solicitation and a rapidly expanding digital media platform are colliding to form an explosive marketing channel,” notes Benway.

Under the Jumpstart Our Business Startups (JOBS) Act, fund offerings organized under Rule 144A of the Securities Act of 1933 (as amended) will no longer be precluded from advertising to the public at large, provided investment managers are willing to comply with new investor qualification requirements and other procedures.

College Lake prepares managers for the coming wave of competition among firms for these new opportunities. One notable benefit is likely to be the introduction of a new crop of ‘thought leaders’ amid mainstream financial discourse. “In the last several years, the news on hedge funds and private equity firms has typically been filed under fraud, failure and greed,” remarks Benway. “Bringing fresh research insights, winning performance, innovative strategy and economic interpretation into everyday financial dialogue will showcase intelligent side of the industry and counter some of the reputation problems that have plagued this sector.”

College Lake works with investment managers to build a succinct message and a unified business development program as a part of a real asset management business. The College Lake platform incorporates everything from cloud-based CRM to social media.

In almost every case, the initial focus is the marketing presentation or ‘deck’, as it has come to be known. Stale bullet-point presentations are replaced with a suite of crisp materials that articulate the investment thesis and methodology. “Most marketing presentations are far too long, contain too many cliché diagrams and don’t follow an investor’s thought process,” remarks Benway. “This critical piece of material is a first date in a very long courtship and sets the tone for the diligence process.”

Data management is another key element of the College Lake program. Firms are encouraged to build a repository of performance and portfolio metrics from which materials can be drawn and updated. When properly constructed, materials can be updated quickly and disseminated to clients and prospective investors. “Getting the structure right can save an enormous amount of time and radically improve the service level,” Benway adds.
km

What do you think?

   Use "anonymous" as my name    |   Alert me via email on new comments   |   
Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing


  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Opalesque Exclusive: New TMT hedge fund adopts the long-term approach[more]

    Benedicte Gravrand, Opalesque Geneva for New Managers: Adam Parker founded Center Lake Capital LLC in New York in November 2014. Before that, he was portfolio manager at Point State Capital (the successor fund to Dr

  2. Regulatory - Hedge funds face tax as Iceland poised to end capital controls, Comment: Why alternatives need more transparency, not enforcement[more]

    Hedge funds face tax as Iceland poised to end capital controls From Bloomberg.com: Hedge funds and other investors who bought claims against Iceland’s failed banks face a tax that targets the lenders’ estates as the government prepares to unveil its plan for exiting capital controls in t

  3. Investing - Nelson Peltz’s Trian Fund Management reduces position in Legg Mason, Biotech investors up big amid bubble talk, Hedge funds increase exposure in healthcare[more]

    Nelson Peltz’s Trian Fund Management reduces position in Legg Mason From Octafinance.com: Trian Fund Management has filled a SC 13D/A form regarding Legg Mason, Inc. Per Nelson Peltz’s Trian Fund Management’s filing, the filler reported decreased stake in the company by -11.05% to 11,03

  4. Opalesque Exclusive: BMO launches multi-strat '40 act fund[more]

    Bailey McCann, Opalesque New York: As we reach new market highs, investors are looking for a way to diversify and protect their portfolios from a potential market correction. Liquid alternatives are rapidly gaining ground as a critical tool for investors to use to mitigate downside risk. The BMO

  5. All hedge fund strategies rebounded last week as market conditions normalize[more]

    Komfie Manalo, Opalesque Asia: After a difficult start this month, all hedge fund strategies ended last week in positive territory, as the Lyxor Hedge Fund Index gained 0.9% (-0.2% MTD, 3.3% YTD). According to Lyxor AM’s latest Weekly Briefing, in t

 

banner