Sun, Apr 30, 2017
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Industry Updates

David Benway sets up consultancy to help managers attract new clients through digital and social media

Thursday, August 08, 2013
Opalesque Industry Update - Opalesque Industry Update - David Benway has launched College Lake Advisors, a consulting practice focusing specifically on the “client-facing side” of alternative asset management firms. The firm seeks to “improve all aspects of marketing, sales and client service; including the new opportunities in social and digital media.”

David Benway, Principal of College Lake and a 20-year veteran of Wall Street and alternative investment management, foresees an enormous new opportunity for fund managers to attract new clients. “The relaxing of restrictions on solicitation and a rapidly expanding digital media platform are colliding to form an explosive marketing channel,” notes Benway.

Under the Jumpstart Our Business Startups (JOBS) Act, fund offerings organized under Rule 144A of the Securities Act of 1933 (as amended) will no longer be precluded from advertising to the public at large, provided investment managers are willing to comply with new investor qualification requirements and other procedures.

College Lake prepares managers for the coming wave of competition among firms for these new opportunities. One notable benefit is likely to be the introduction of a new crop of ‘thought leaders’ amid mainstream financial discourse. “In the last several years, the news on hedge funds and private equity firms has typically been filed under fraud, failure and greed,” remarks Benway. “Bringing fresh research insights, winning performance, innovative strategy and economic interpretation into everyday financial dialogue will showcase intelligent side of the industry and counter some of the reputation problems that have plagued this sector.”

College Lake works with investment managers to build a succinct message and a unified business development program as a part of a real asset management business. The College Lake platform incorporates everything from cloud-based CRM to social media.

In almost every case, the initial focus is the marketing presentation or ‘deck’, as it has come to be known. Stale bullet-point presentations are replaced with a suite of crisp materials that articulate the investment thesis and methodology. “Most marketing presentations are far too long, contain too many cliché diagrams and don’t follow an investor’s thought process,” remarks Benway. “This critical piece of material is a first date in a very long courtship and sets the tone for the diligence process.”

Data management is another key element of the College Lake program. Firms are encouraged to build a repository of performance and portfolio metrics from which materials can be drawn and updated. When properly constructed, materials can be updated quickly and disseminated to clients and prospective investors. “Getting the structure right can save an enormous amount of time and radically improve the service level,” Benway adds.
km

What do you think?

   Use "anonymous" as my name    |   Alert me via email on new comments   |   
Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Opalesque Exclusive: Ex-Man manager combines sustainable investing with AI/ML[more]

    Benedicte Gravrand, Opalesque Geneva for New Managers: Dr. Richard Bateson, quant fund manager and physicist, has recently

  2. Other Voices: "Winner-take-all" dynamics and hedge fund investing[more]

    A growing stream of thinking in microeconomics is the concept of "winner-take-all" dynamics. The idea seems simple. A combination of networking economics and classic economies of scale creates situations where there are just a few dominant firms or economic agents who are able to capture significant

  3. Investing - How Chipotle's comeback attracted big data robots and value investors alike[more]

    From Forbes.com: When William Ackman's ailing hedge fund Pershing Square Capital Management bet $1 billion on shares in Chipotle Mexican Grill beginning in July 2016, the stakes couldn't have been higher. Pershing Square was reeling from what would eventually be a near $4 billion loss in drugmaker V

  4. Gondor Capital sees challenges ahead for financial markets as two hedge funds post strong gains in Q1[more]

    Komfie Manalo, Opalesque Asia: Vincent Au, portfolio manager of New York-based hedge fund firm Gondor Capital Management believes that the remaining of the year would be challenging for the financial markets even as his two hedge funds maintain

  5. Service Providers - Colemore launches fee tracking service for limited partners[more]

    Following Colmore's successful launch in January 2017, the firm has announced the launch of FAIR.. FAIR is designed to help private equity investors independently validate fees and incentives charged by underlying managers, saving time and providing an extra level of comfort. There is a glob