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Forestry Competences Generating New Business Opportunities in Brazil
Timberland Radio Feature Special Series - II
Wednesday, March 23, 2011
at The University of Georgia’s Timberland Investment Conference

Rodrigo Sobreiro Antonio, Strategic planning manager - Forestry Business Unit, at Brazil's Suzano Pulp and Paper, tells Sona Blessing how they are exploiting their forest based competence beyond pulp and paper. Suzano is the second largest eucalyptus pulp producer in the world and a leader in the regional paper market in S.America.

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Forestry Competences Generating New Business Opportunities in Brazil

Duration: 8:53 


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  • Q1 - Potential to go beyond producing pulp and paper
    Forest competence - bio tech, renewable energy and forestry management services - related to the forest base
    Impact on timberland and on timber prices
    Internal and external markets for pulp and paper
    Pulp production is exported - including to China, US and Europe

    Duration: 3:13 

  • Q2 - The role of currency hedging in exporting paper and pulp products
    The role of Brazilian consumption - growth in paper consumption; 80% of their pulp production is exported
    Investing in plants for bio fuels-pellet based
    Challenges: logistics, clonal, stewardship, infrastructure
    Commercial species is Eucalyptus
    The role of stewardship and FSC Certification

    Duration: 3:10 

  • Q3 - How productivity can be improved - main value leverage in their business model
    Eucalyptus stands for 72% of the total planted Forest in Brazil

    Duration: 2:29 

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