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JLL: Location dominant driver on European office real estate, but quality is gaining ground

Posted on 31 August 2012

Location will remain the most important factor when investors and occupiers make decisions about office space, according to Jones Lang LaSalle Offices 2020 research.
Whilst cost and the quality of available space are rapidly rising up the agenda, location will continue to outweigh these concerns and become even more important. We expect to see rental premiums for location of up to 70% commonplace in many Western European countries………………………………………..Full Article: Source


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