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Real Estate Briefing - Categorized | Developers, Market Moves more

Branding matters in the property market: Sanjay Bajaj, Jones Lang LaSalle India

Posted on 02 March 2012

In the hyper-driven world of advertising, literally nothing has escaped the phenomenon of ‘branding.’ In the world of real estate development, whole question of how important builders’ brand names are on the property market should be examined in greater detail.
For practical purposes, a branded builder is one whose projects are selling well on the basis of reliable construction, imaginative designs, and provision of desirable amenities, good project locations and honesty in dealings. The creation of a credible brand image requires positive feedback from existing customers and a good market reputation as far as delivering consistent quality and value is concerned………………………………………….Full Article: Source


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