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India: Developers turn net-savvy to beat sales slump

Posted on 10 October 2011

With the real estate industry facing a deep slowdown, developers are now taking recourse to social media to promote their properties and attract buyers.
“We use the social media to the optimum potential to market our properties. We use these platforms to create awareness and engage our customers proactively. This has increased our sales by 20-25 per cent,” Tata Housing Development Company Marketing Head, Rajeeb Dash said……………………………………….Full Article: Source


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