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How Google searches predict the housing market

Posted on 14 June 2011

Economic forecasting is a notoriously tricky art, but a recent study from economists at the Bank of England identifies what might increasingly become a useful tool for analyzing the economy: Google search trends.
Using data from Google Insights, the researchers found that search indexes for terms around “unemployment” were helpful for predicting actual unemployment rates. For house prices, they went further to suggest that search data could even “outperform some existing indicators over the period since 2004.”………………………………………Full Article: Source

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