Thu, Sep 18, 2014
A A A
Welcome hendrik.absolut
RSS

Real Estate Briefing - Category | Tech Corner more

Research shows massive increase in online real estate searches in the US

Posted on 09 January 2013 by Laxman  |  Email |Print

Real estate related searches on Google have grown 253% over the past four years, according to a joint study from the National Association of Realtors in the United States and Google.
NAR president Gary Thomas said that it shows that as home sales and prices continue to trend up more people are regaining confidence to invest in their future through home ownership………………………………………..Full Article: Source

Sabeer Bhatia’s next, real estate software

Posted on 21 December 2012 by Laxman  |  Email |Print

For Sabeer Bhatia, the search for the next Hotmail continues. The last idea from the co-founder of Hotmail, JaxtrSMS, a mobile application that allowed users to send a text message to any mobile in the world for free didn’t take off, with Bhatia blaming its revenue model.
“I firmly believe that advertising in the mobile space, just basically any form of advertising over mobile phones doesn’t work. The sheer number of apps that are now present on the market ensures that you can’t make money off of it through advertising,” he said, adding that this was the current problem with Facebook’s mobile revenue model as well………………………………………..Full Article: Source

10 things real-estate listing sites won’t say

Posted on 10 December 2012 by Laxman  |  Email |Print

1. “The homes you’re looking at have already sold.” Once upon a time, house hunting meant perusing local newspapers and being led through properties by a real-estate agent. Nowadays, most home buyers head straight to their computers: A record 90% searched online this year, up from 65% a decade ago, according to the National Association of Realtors. Trouble is, homes listed for sale online aren’t always actually available.
More than a third of home listings that are labeled as “active” on third-party listing sites Trulia and Zillow are no longer for sale, according to a 2012 study by consulting firm WAV Group that was sponsored by online brokerage Redfin (which also lists properties for sale)………………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Israeli real estate market embraces 3D

Posted on 02 July 2012 by Laxman  |  Email |Print

The skyrocketing real estate prices and shortage of available apartments drive more people to buy houses in buildings that are yet to built. This kind of investment is usually more profitable for the customer, and it helps the contractors maintain cash flow during construction works.
When purchasing an apartment ahead of time, many customers encounter the problem of imagining their new home before it is actually built. A model apartment is still the most common measure to showcase a house, but furnishing, designing and maintaining the model apartment is often very costly………………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

6 best home apps

Posted on 15 June 2012 by Laxman  |  Email |Print

Homeowner or renter, these 6 best money apps will help you find a new home, handle a renovation and do timely maintenance.
MyHome Scr.app.book: A detailed list of your possessions is crucial if disaster strikes. This app, developed by insurance regulators, makes creating one easy: Photograph your stuff and enter information, such as what you paid. Then store the report you’ll get by e-mail in a safe place………………………………………..Full Article: Source

Follow the tech industry for luxury-home listings

Posted on 12 June 2012 by Laxman  |  Email |Print

Where tech is booming, the luxury real-estate sector probably isn’t far behind. A recent data crunch by real-estate listings and information company Zillow showed that in the roughly 3½-month period between Facebook filing its IPO paperwork and its shares starting to trade, the proportion of million-dollar listings in Menlo Park, Calif., where the company is headquartered, jumped 87%.
Jeff Mallett, the former chief operating officer of Yahoo Inc. whose house is featured as today’s House of the Day, knows something about the housing markets near and dear to the hearts’ of Silicon Valley employees………………………………………..Full Article: Source

CBRE: E-commerce expected to drive demand for logistics space across Europe

Posted on 11 May 2012 by Laxman  |  Email |Print

The requirement for industrial and logistics property to support the major expansion of internet retailers will be the biggest drive of activity in the European logistics market in the coming three years, according to a major survey of industry decision makers conducted by global real estate advisor CBRE.
Over half (55.6%) of executive level respondents predicted that e-commerce would provide the main source of occupier demand for European distribution space over the next three years, vastly outperforming growth from other occupier types………………………………………..Full Article: Source

Smart homes: The plugged-in life

Posted on 27 April 2012 by Laxman  |  Email |Print

Home automation is the one of the latest marketing buzzwords in the Indian real estate market. But do buyers care? Inside a spacious, 6,000 sq. ft, five-bedroom apartment of an upscale gated community in a Bangalore suburb, its inmates can put on the music, draw the blinds, and dim the light—all with a few touches of a touchscreen.
The mother can quickly check on her child playing in the garden, while sitting on her couch in the living room watching her favourite TV show………………………………………..Full Article: Source

E-commerce to boost warehouse space in France: Savills

Posted on 13 March 2012 by Laxman  |  Email |Print

A growing trend of supermarkets offering online food shopping and self-drive pick-up in France will boost the number of retail warehouses there by 30% to 1,300 in 2012 from 1,000 in 2011, according to property adviser Savills.
The number of warehouse properties built or refurbished purely for e-commerce services is expected to almost double to 300 in 2012 from 180 in 2011, suggesting that the trend is driving turnover of major French hypermarket retailers such as Auchan, Leclerc and Carrefour………………………………………..Full Article: Source

Dublin office market set to revive as Facebook, Google add space

Posted on 21 February 2012 by Laxman  |  Email |Print

When Bill Clinton told American executives that they’d be “nuts” not to invest in Ireland, many were already ahead of the former president. U.S. companies were behind almost 40 percent of offices bought or leased in Dublin in 2011 and the trend is likely to accelerate this year.
Internet companies including Google Inc. (GOOG) and Yelp Inc. (YELP) are looking for additional space in the Irish capital, as are Salesforce.com Inc., (CRM) Bank of New York Mellon Corp. (BK) and Citigroup Inc. (C), according to people with knowledge of the searches………………………………………..Full Article: Source

Online mortgages boom despite housing bust

Posted on 31 January 2012 by Laxman  |  Email |Print

With mortgage rates at historic lows and consumers’ power through social media at an all-time high, those looking to buy homes or refinance can find the combination advantageous if they go online to shop for a mortgage.
The idea of borrowing money in an internet-based transaction isn’t new, but consumers are finding that the strong, growing power of social media can help them find a comfort zone. Consumers recently beat down Bank of America’s plan to charge for debit card use and Verizon Wireless’ proposed “convenience” fee to pay bills online……………………………………….Full Article: Source

Developers seek sales in online auctions

Posted on 09 December 2011 by Laxman  |  Email |Print

With offers of prices “starting at zero yuan”, property developers are hoping to use online auctions to restore customers’ confidence at a time when sales of real estate have slowed.
On Wednesday, a group of 20 developers started a campaign to that end on EJU.com, a real estate website. Among them were two real estate tycoons - Pan Shiyi, chairman of Soho China Ltd, and Ren Zhiqiang, chairman of Huayuan Real Estate Co Ltd - and other industry giants such as China Vanke Co Ltd and Longhu Real Estate Development Co Ltd………………………………………..Full Article: Source

Chinese developers plan online auctions: report

Posted on 01 December 2011 by Laxman  |  Email |Print

Twenty Chinese property developers, faced with slumping sales and prices, plan to hold online auctions in an attempt to attract more home buyers to their showrooms, state media said Wednesday.
Companies, including SOHO China and China Vanke, the country’s largest property developer, will each provide five apartments “periodically” for auction, with the opening bid price set at zero, Beijing Morning Post said………………………………………..Full Article: Source

India: Developers turn net-savvy to beat sales slump

Posted on 10 October 2011 by Laxman  |  Email |Print

With the real estate industry facing a deep slowdown, developers are now taking recourse to social media to promote their properties and attract buyers.
“We use the social media to the optimum potential to market our properties. We use these platforms to create awareness and engage our customers proactively. This has increased our sales by 20-25 per cent,” Tata Housing Development Company Marketing Head, Rajeeb Dash said……………………………………….Full Article: Source

German pre-fab homes gain in popularity among British buyers

Posted on 31 August 2011 by Laxman  |  Email |Print

Factory-made houses, popular for decades among Germans and North Americans, are becoming more prevalent in Britain as homebuyers and developers try to avoid turbulence in the real-estate market. Sellers in London lowered asking prices by the most in a year in August as demand in Britain’s most expensive city was hit by turmoil in financial markets.
Loans to buyers of pre-made homes will more than double to $5.5 billion by 2014, according to London- based researcher Datamonitor Plc……………………………………….Full Article: Source

Technology leads a rebound in U.S. office rents as occupancies increase

Posted on 07 July 2011 by Laxman  |  Email |Print

The U.S. office market gained 3.7 million square feet of net occupied space in the three months through June, the third straight quarterly increase, Reis Inc. (REIS) said.
Vacancies fell or were unchanged in nine of the 10 largest office markets, and declined in more than half of the 79 metropolitan areas surveyed, the New York-based property-research firm said……………………………………….Full Article: Source

Patterns in online real estate search

Posted on 04 July 2011 by Laxman  |  Email |Print

Technology use in online real estate search has evolved significantly from simple search routines to the use of faceted search which helps refine and drill down on multiple parameters. The search results thereof give listings that precisely match the user’s requirements.

Faceted search has enabled quick and intuitive search online. Integrating the search results with IVR/SMS systems has enabled instantaneous establishment of contact between the buyer and seller, in addition to traditional email-based contact……………………………………….Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Tech rebound lifts Silicon Valley housing

Posted on 01 July 2011 by Laxman  |  Email |Print

The resurgence in the Silicon Valley tech industry is leading to a new boom in the area’s real estate market, with rising rents and a scarce supply of homes to buy.
While the nationwide housing market continues to struggle, Silicon Valley is one among a small number of areas where demand is strong. According to website Rent.com, the amount of rent that tenants are paying rose 11% in the first quarter in the San Jose market, which includes Palo Alto, Mountain View and Cupertino, compared with a 2.5% increase nationwide……………………………………….Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

How Google searches predict the housing market

Posted on 14 June 2011 by Laxman  |  Email |Print

Economic forecasting is a notoriously tricky art, but a recent study from economists at the Bank of England identifies what might increasingly become a useful tool for analyzing the economy: Google search trends.
Using data from Google Insights, the researchers found that search indexes for terms around “unemployment” were helpful for predicting actual unemployment rates. For house prices, they went further to suggest that search data could even “outperform some existing indicators over the period since 2004.”………………………………………Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

European online visitors grew to 365.3 mln in April 2011: comScore

Posted on 03 June 2011 by Laxman  |  Email |Print

Netherlands registered highest average engagement at 31.3 hours per person. The number of unique visitors who went online in Europe reached 365.3 million in April 2011 with an average of 24.2 hours per person online, according to a study by comScore.
The study was conducted in 18 markets of European region. It revealed that among the markets, Netherlands registered the highest average engagement at 31.3 hours per person, 30% higher than the collective Europe average……………………………………….Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

KPMG: Online buzz in real estate dominated by UK cities

Posted on 21 March 2011 by Laxman  |  Email |Print

UK cities are dominating their rivals in the online conversation according to the study. CREOpoint is the leader in using online networking to foster effective communication in that arena.
Several points of interest include the fact that there’s interest in city renewal, with a particular emphasis on London and London, Manchester and Birmingham ranked as the top three among the cities getting the most Internet buzz last month……………………………………….Full Article: Source

LaSalle announces creation of property derivatives platform

Posted on 15 March 2011 by Laxman  |  Email |Print

From Europe-re.com: LaSalle Investment Management, the leading global real estate investment manager, has partnered with BGC Partners, a leading global intermediary to the wholesale financial markets, to establish a property derivatives capability for clients.
Together with BGC, LaSalle will embed the end-to-end systems and processes to empower LaSalle’s fund managers to identify value and then execute and monitor trades. LaSalle see clear long-term benefits to clients by facilitating access to property derivatives and want to be ready to take advantage of opportunities as they arise……………………………………….Full Article: Source

Office space market needs to consider Cloud Computing

Posted on 01 March 2011 by Laxman  |  Email |Print

From Freeofficesearch.co.uk: The way in which property professionals advise their office space clients could soon change as cloud computing increasingly becomes the IT method of choice for industry, according an RICS report.
Cloud Computing involves adopting a virtual server which allows businesses to save information remotely and dispense with large, unreliable servers. Property professionals should be aware of this growing trend and consider its impact on space requirements, IT costings and increased remote working when advising clients……………………………………….Full Article: Source

Google’s place in real estate

Posted on 15 February 2011 by Laxman  |  Email |Print

From Inman.com: Google’s announcement last month to discontinue its real estate search option at Google Maps evoked a range of response from within the real estate industry — dispelling fears for some while dampening hopes for others that Google would make bolder forays into the business of real estate or create a public “universal multiple listing service” to serve as a unified source of real estate information for all.
Although Google officially announced plans to pull the plug on real estate listings published on Google Maps on Thursday, as of today some real estate listings are still visible — the “real estate” search option is still available on Google Maps and returns property listings when the results are unfiltered (the ability to filter listings is no longer functional)……………………………………….Full Article: Source

Google closing door on real estate in Google Maps

Posted on 27 January 2011 by Laxman  |  Email |Print

From Cnet.com: Google is taking the real-estate listings in Google Maps off the market. Citing “low usage, the proliferation of excellent property-search tools on real-estate Web sites, and the infrastructure challenge posed by the impending retirement of the Google Base API,” Brian McClendon, vice president of Google Earth and Maps, said today that the listings would disappear by February 10.
For a few years Google has allowed Google Maps users to search for both rental and for-sale listings in a given area, relying on listings uploaded by real-estate companies……………………………………….Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Global prefabricated housing market to reach 757 thousand units by 2015

Posted on 19 January 2011 by Laxman  |  Email |Print

Global prefabricated housing market had registered a moderate to flat growth during the period 2004 to 2007. The market witnessed a further blow in 2008 and 2009 due to the economic recession. However, the market is on the verge of recovery with demand gaining momentum, although at a slower pace.
Overproduction, significant losses in the industry and poor underwriting resulted in decline in the shipments of manufactured homes over the past few years. Further, the comparatively low resale value associated with this type of homes was also a matter of concern. Recession further affected the manufactured housing segment……………………………………….Full Press Release: Source

Zoopla launch first UK property app for Android

Posted on 18 January 2011 by Laxman  |  Email |Print

From Myintroducer.com: Zoopla.co.uk has become the first of the major UK property portals to launch an app for users of Android powered smartphones. The free, feature-packed app has been designed as the ultimate property market resource, allowing users to both search for property listings and research the property market ‘on the move.’
The Zoopla Android app, much like its iPhone counterpart, is packed full of features that make it the UK’s most comprehensive property market app……………………………………….Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Internet technology in real estate

Posted on 01 November 2010 by Laxman  |  Email |Print

From Hattiesburgamerican.com: In today’s competitive real estate market it is more important than ever to utilize technology and the internet when trying to sell your home. An Internet-savvy Realtor is essential in our modern technology driven world.

In June 2010 the National Association of Realtors reported these statistics: 90 percent of homebuyers used the Internet as an information source…………………………………….Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

How the Internet affects the real estate market

Posted on 18 October 2010 by Laxman  |  Email |Print


Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Why is Google getting involved in real estate?

Posted on 03 September 2010 by Laxman  |  Email |Print

From Forbes: Why would a search engine (that also happens to be the one of the world’s most powerful technology companies) start sloshing around in the murky waters of real estate investing? And what impact will it have on the real estate market at large?
The answer to the first question, as TechCrunch points out, may just be that they can afford to……………………………………….Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Shanghai property firms’ data inaccurate - Statistics bBureau

Posted on 24 August 2010 by Laxman  |  Email |Print

From Dow Jones: The National Bureau of Statistics said Monday an ad-hoc investigation showed data collected from government surveys of property companies in Shanghai were inaccurate, because some companies failed to properly compile property price data.

The statistics bureau said in a statement on its website its investigation team conducted spot checks on property companies in Shanghai and discovered various problems, including failure to provide accurate information…………………………………….Full Article: Source

Google Sites most-visited property in Asia-Pacific region: comScore

Posted on 13 July 2010 by Laxman  |  Email |Print

From Cbronline.com: Google Sites led as the most-visited property in the Asia-Pacific region reaching 55% of the online population, while Tencent led in engagement with visitors averaging 6.5 hours at the property during the month of May, according to market research firm comScore’s report.
According to the report, Google Sites reached 270 million unique visitors during May in Asia-Pacific region, followed by Microsoft Sites with 218.5 million visitors and Yahoo! Sites with 205 million visitors……………………………………….Full Article: Source

Google may transform property sales

Posted on 24 June 2010 by Laxman  |  Email |Print

From Business24-7.ae: It’s finally happened – and it may just be a transformational moment for the residential property industry. This is because Google has launched a UK version of its property search tool that allows sellers – estate agents, developers or individual vendors alike – to upload property details free of charge.
When a user clicks on a Google map of an area, they can see any home on sale at that location and then just click for additional details……………………………………….Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

UAE: Online marketing comes to realty market rescue

Posted on 22 June 2010 by Laxman  |  Email |Print

From Business24-7.ae: Online marketing has come to the rescue of real estate developers and brokers who were forced to cut down their advertising spend by more than 70 per cent following the global financial crisis, said Marcello Sambartolo, Head of Marketing, propertyfinder.ae.
Marketing and advertising experts as well as outdoor media companies admit the real estate advertising spend had shot through the roof due to the boom in the property market. However, as the crisis unfolded most of them had to rethink their marketing strategies…………………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Google Maps adds property listings: Google your dream home

Posted on 17 June 2010 by Laxman  |  Email |Print

From Cnet.co.uk: Google is moving in to the property market. You can now view properties for sale or rent with real estate listings displayed on Google Maps.
Properties for rent or sale by estate agents and property Web sites are pinned to the map, letting you zoom about and search by area. You can filter your results by type of property, number of bedrooms and bathrooms, and minimum and maximum price…………………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Google enters the UK property market

Posted on 17 June 2010 by Laxman  |  Email |Print

From Financialadvice.co.uk: Search engine giant Google has today confirmed that residential property listings will be added to its Google maps service. The company claims that “hundreds of thousands” of homes are already being advertised for sale or rent on the Google maps service which is proving to be one of the more popular initiatives of late.
In a rather clever way, which does not alienate any area of the market, Google is allowing both estate agents and private sellers to gain access to Google maps at a price…………………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Zillow Android app provides real estate information on-the-go

Posted on 22 March 2010 by Laxman  |  Email |Print

From Rismedia.com: Good news, all you Android users. Zillow recently rolled out the Zillow Android App! We heard from many of you that you’d like to be able to access Zillow’s rich real estate information (we have data on 95 million U.S. homes) on-the-go from your Android device, and we’ve responded with the launch of the free Zillow Android App.
With our app, you can view Zestimate home values, homes for sale, homes for rent, recently sold homes, and more………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

UK: Upbeat estate agents return to web advertising

Posted on 11 February 2010 by Laxman  |  Email |Print

From Timesonline.co.uk: Estate agents are boosting their online property advertising in response to the rebound in the housing market, according to Rightmove, Britain’s biggest home search website.

Rightmove said that advertising had increased substantially in January and it reported a “healthy uptake” of new display ads in a further sign that confidence is returning to the housing market. As a result of the rise in advertising revenue, Rightmove said that it expected profits this year to be above present forecasts, provided that the market continued to perform well………………………………..Full Article: Source

Podcast Play - Download this article   |   Subscribe to the Podcast Feed

Converting Internet leads properly: Keys to online marketing success

Posted on 02 February 2010 by Laxman  |  Email |Print

From Rismedia.com: Recently a Mississippi agent wrote to a client of ours who is on our website’s list of success stories, asking for advice. “I am with Coldwell Banker in Mississippi and looking into the PROLeadS system with Compass,” she wrote.
“I saw a success story about you on their website and I would greatly appreciate your opinion about the number of leads and the quality of them as well. $4,000 is a lot of money to me in this economy but would be worth it for quality leads that I could convert.”………………………………….Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Is real estate ready to go paperless?

Posted on 02 February 2010 by Laxman  |  Email |Print

From Inman.com: Ready to rid yourself of all those files and stacks of stuff on your desk? With cloud computing and a new generation of tablet computers, it may not be long before you can say goodbye to all those stacks of paper.

Last week, people eagerly awaited Apple’s announcement about their new tablet computer, the iPad. I had high hopes that the Apple tablet would provide the impetus for the real estate industry to finally go completely paperless…………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Google Maps serving up European listings

Posted on 01 February 2010 by Laxman  |  Email |Print

From Inman.com: Google is accepting property listings from listing aggregators and other sources, expanding integration of Google’s property “place pages” for listings into Google Maps across Europe.

The expansion of Google Maps’ real estate search capabilities already available in the U.S., Canada and Australia into Europe has caused a stir in the British press…………………………………Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Dubai Land Department launches online registration

Posted on 01 February 2010 by Laxman  |  Email |Print

From Ameinfo.com: Dubai’s Land Department has announced the launch of new services including an immediate online registration procedure. The new registration process will allow property transactions to be completed securely and promptly.
“By offering real estate buyers, investors and professionals procedures which are quick, simple, connected and allow instant access to on the spot reports we are giving them the confidence and assurance they need to invest in Dubai property,’ said Sultan Bin Butti Bin Mejren, Director General of the Land Department…………………………………Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Internet searches for Dubai properties surge by 45.5 pct

Posted on 01 February 2010 by Laxman  |  Email |Print

From Albawaba.com: Online portals are emerging as the biggest marketing tools in the real estate sector as manifested by the latest trend in internet searches for properties in Dubai, which witnessed a remarkable 45.5 per cent increase according to a recent Rightmove Overseas Research Report.
Leo Sterling further pointed out a survey by the National Association of Realtors (NAR), the USA’s largest trade association, showing that up to 90 per cent of real estate buyers are now searching for properties online, as the internet provides a more comprehensive and accessible avenue to a range of value-added features such as multiple photos, videos, mapping functionalities, and host of relevant real estate information…………………………………Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

UK: Google real estate: Coming to a street near you

Posted on 27 January 2010 by Laxman  |  Email |Print

From Independent: From next month, the biggest name on the internet will be cutting out the middleman and challenging the property professionals at their own game.
Buying and selling a home is never going to be the same again. One day soon we are all going to be changed into, of all things, estate agents………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Study: Online real estate advertising to fall 4pct in 2010

Posted on 15 January 2010 by Laxman  |  Email |Print

From Mediapost.com: Online suffered less than many other types of media in 2009 as a result of the dramatic fall-off in real estate advertising, dropping only 1% to $7.5 billion.
But industry ad spending on the Web is expected to contract further in 2010-by 4% — even as dollars allocated to traditional media rebound, according to a new forecast by local media researcher Borrell Associates…………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Google sheds light on real estate plans

Posted on 15 January 2010 by Laxman  |  Email |Print

From Inman.com: Google’s recent refinements in the real estate space — which include creating “place pages” for individual listings — don’t mean the search-engine giant is moving to create a national multiple listing service, the company says.

But the refinements have improved the quality of traffic the search engine delivers to advertisers — including big brokerages that Google is out to sign up as clients, said Sam Sebastian, the company’s director of local and business-to-business markets…………………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Google real estate search: The next industry takeover?

Posted on 16 December 2009 by Laxman  |  Email |Print

From Phandroid.com: Mobile phones. Netbooks. Turn-by-turn navigation. All industries Google set out to dominate and guess what? They’re well on their way. By the looks of it, Real Estate search could be the next battleground as the Big G just made their property search portal live in the UK.

Interested in buying or renting property? The typical person uses traditional media because, well, its what everybody uses. The Real Estate section of the newspaper. Classified ads. Craigslist. Television commercials. THIS is the type of industry where Google CAN make a difference………………………………Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Google set to offer property dimension to UK mapping

Posted on 04 December 2009 by Laxman  |  Email |Print

From BBC: Google is set to launch a property dimension to its UK mapping system. The new service will allow both estate agents and private sellers to put their property as an overlay on Google Maps.

The plans were outlined at a conference called Estate Agency Events last week, although Google has declined to give official confirmation……………………………Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Google refuses to rule out property website launch in Britain

Posted on 04 December 2009 by Laxman  |  Email |Print

From Telegraph: Google is considering launching an online property website in Britain, which experts say would pose a serious threat to existing property portals.
Google’s strong brand and technology would allow it to diversify successfully into the market, according to property experts. …………………………..Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

Rightmove falls on report Google may start competitor

Posted on 04 December 2009 by Laxman  |  Email |Print

From Bloomberg: Rightmove Plc, owner of the U.K.’s largest residential property Web site, was the country’s worst- performing stock today after the Financial Times said Google Inc. may create a competing site that’s free.

Rightmove slumped 10 percent. Google, owner of the world’s most popular search engine, is talking to U.K. real-estate brokers about setting up an online property portal next year similar to one created in Australia that’s free to property brokers, the Financial Times reported, without saying where it got the information……………………………Full Article: Source

Podcast Play - Download this article   |   Play - Download Full Briefing   |   Subscribe to the Podcast Feed

banner
September 2014
M T W T F S S
« May    
1234567
891011121314
15161718192021
22232425262728
2930