It seems that Islamic finance is getting a makeover. Recently there have been
various (some light-hearted) attempts to dissect Islamic finance: from comparing
Islamic finance to every-day items, tongue-in-cheek forecasting of industry
developments, clever use of soccer metaphors, to berating the much-hyped
self-congratulation that we periodically witness in conferences and industry
events. This kind of commentary, taken as a whole, hints to a desire to revisit
the message of Islamic finance and how this is communicated.