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Tapping the growing Muslim-American market

Posted on 08 July 2010

From Mediapost.com: When it comes to wooing Muslim Americans, U.S. marketers are pretty oblivious, leaving potential customers to scramble for product information on their own. Are Halal meals at Kentucky Fried Chicken Halal enough? How about Oreos? What’s new at Forever 21 that is hot and modest? Is that mutual fund compliant with Shariah investment principles?
But while the universe of advertisers reaching out to these estimated 6 to 8 million Americans has remained pretty small, there are signs of new awareness of this growing demographic……………………………………….Full Article: Source

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Laxman - who has written 19163 posts on Opalesque Islamic Finance Briefing.


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