From Thedrum.co.uk: Ogilvy Noor has become the world’s first Islamic branding consultancy after WPP, the advertising group led by Sir Martin Sorrell, launched the unit in a bid to unravel the motivation behind 1.8bn Muslim consumers.
The launch culminates a two year study by WPP into Muslim consumer habits and attitudes, the largest ever undertaken and attempts to “illiminate” (Noor being Arabic for light), the spending habits of the faithful……………………………………….Full Article: Source