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Islamic Finance Briefing - Categorized | Banking, Performance more

Emirates NBD ranked top brand

Posted on 16 February 2010

From Gulfnews.com: In its first year of operation under its newly unified brand, Emirates NBD, the largest banking group in the Middle East in terms of assets, has been ranked the No 1 banking brand in the Middle East by international magazine The Banker.

In its findings, the publication attributed the branding success to a combination of factors including products and services, technology, employee buy-in as well as strength and stability………………………………….Full Article: Source

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