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Corporate US gets to know Muslims

Posted on 10 November 2009

From Thenational.ae: Getting corporate America to recognise the purchasing power of Muslims, rather than running scared because of stereotypes, was difficult but not impossible, said Michael Hastings-Black, the co-founder of the Desedo Advertising Agency, which specialises in minority markets.

Addressing more than 200 delegates at the American Muslim Consumer Conference recently, he recounted a tale illustrating the high passions generated by a television advert last year by Dunkin’ Donuts, which did not even specifically address Muslims………………………….Full Article: Source

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