Malayan Banking Bhd (Maybank) is counting on its new offering, which bundles together seven financial products, to help it capture more mass affluent customers as it looks to strengthen its retail banking leadership at home.
Mass affluent customers typically earn about RM3,000 a month and are one of the more profitable customer segments for banks. As it stands, 95 per cent of Maybank’s retail customer base comprises the mass afluent………………………………………..Full Article: Source