One of the reasons for this lack of awareness is that the concept of Islamic banking is its fairly recent commercialization. Banks and asset management companies in Pakistan are still struggling on how to portray their Islamic product better for the general population’s understanding in minimal ad spaces & an obvious gap between the Shariah Councils issuing the Fatwas and the managers drafting the communication.
A recent survey published in a popular monthly magazine stated that most of the respondents did not know what difference was there between the two and most thought there wasn’t any & ‘Islamic Funds’ was a marketing gimmick………………………………………..Full Article: Source