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Increasing focus on Muslim market

Posted on 13 August 2012

Fleishman-Hillard International Communications recenlty launched a specialist offering dedicated to engagement with the vast and globally dispersed Muslim consumer market.
Called Majlis — an Arabic term referring to an assembly for dialogue — the firm’s new communications initiative has released a white paper entitled “The Next Billion, The Market Opportunity of the Muslim World,” in which authors Yusuf Hatia and Dr Paul Temporal point out that companies are overlooking a vista of opportunity presented by a diverse world population of nearly 1.8 billion Muslim consumers………………………………………..Full Article: Source

 
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