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Religious products: Making money from believers

Posted on 13 July 2012

Three years ago Fehmida Shah set up Smart Ark, a London-based online firm that sells Islamic books, toys and gifts, mainly for children. “HSBC [a bank] was doing Islamic bonds and religious books were selling well, so I thought why not tap into the niche but growing market?” she says.
Customers from Britain to Singapore have bought her products. They include a pricier Fairtrade range that includes stickers of mosques around the world and a book on why Muslims should recycle………………………………………..Full Article: Source

 
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