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NewAlpha and Emergence seed systematic trend following program

Friday, April 19, 2013
Opalesque Industry Update - NewAlpha Asset Management, the Paris-based global hedge fund seeding group and the SICAV Emergence are pleased to announce their strategic partnership with KeyQuant SAS (“KeyQuant”), a rapidly growing investment manager specializing in systematic strategies.

Launched in January 2012 and managed by NewAlpha, the seeding fund dedicated to French-registered hedge fund managers ‘Emergence Performance Absolue’ will invest 30 million Euros in ‘KEY TRENDS UCITS’, a fund recently approved by the Luxemburg-based Commission de Surveillance du Secteur Financier (CSSF).

KeyQuant was founded in 2009 in Paris by Robert Baguenault de Viéville and Raphael Gelrubin who met in 2004 at Man-Fidex, where they jointly developed an innovative trend following investment strategy built on a probabilistic analysis of financial markets and an efficient allocation process to diversify and control in real-time the portfolio exposure.

KEY TRENDS UCITS implements the same investment strategy of existing programs successfully managed by KeyQuant since January 2010 and available in managed accounts and in an offshore fund. The ‘KEY TRENDS UCITS’ fund differentiates by excluding commodities from its investment universe and targets a volatility of 10% to match the UCITS requirements and European institutional investor’s needs. Moreover, the Fund doesn’t use total return swaps and therefore complies fully with the essence of the Ucits regulation.

Commenting on the strategic deal, Antoine Rolland, CEO of NewAlpha said “At NewAlpha, we are seeing about 600 managers every year including many CTAs and we have been extremely impressed by the research work and the performance achieved by Robert and Raphaël, who really differentiate from other systematic fund managers. They have focused their work on building a diversified trend-following program that is continuously invested on markets and that adjusts constantly the risk of the portfolio, based on the trend confirmation. KeyQuant outlines very well the fantastic pool of investment talents that you can find in France, especially in quantitative and systematic strategies. Our mission for Emergence’s investors is to detect the best of those and support their development.”

“KEY TRENDS UCITS offer a very exciting investment opportunity for investors by bringing a very different risk / return profile among medium- to long-term trend-following programs. It exhibits attractive absolute performance and low correlation to financial markets and other funds. I’m convinced that KEY TRENDS UCITS will add significant diversification and alpha generation to many portfolios,” adds Philippe Paquet, NewAlpha’s Head of Business Development.

KEY TRENDS UCITS will start trading in early April with approximately $40 million in capital. KeyQuant manages in excess of $150 million.

With KEY TRENDS UCITS, ‘Emergence Performance Absolue’ will have completed its third seed investment with French-only start-up managers. Two other managers will be seeded over the next few months.

About NewAlpha Asset Management
NewAlpha Asset Management was established in 2003 to provide institutional investors access to emerging alternative investment managers through investment or advisory mandates, dedicated and commingled funds of funds. It operates as an investment management company regulated by the Autorité des Marchés Financiers (AMF). Since inception, NewAlpha Asset Management has concluded 21 strategic partnerships and invested a combined total of over $800 million with early stage managers located throughout the world. NewAlpha’s partnering managers currently manage more than $3 bn of assets.

In 2012, NewAlpha Asset Management announced the launch of ‘Emergence Performance Absolute’, the first seeding vehicle dedicated to France-registered start-up investment managers. This fund attracted considerable interest from the largest institutional investors in France and abroad.

Earlier this year, NewAlpha Asset Management and Woori Absolute Partners announced the first seed investment of their jointly managed Asian seeding vehicle, the Woori NewAlpha Fund. This innovative investment company registered with the Monetary Authority of Singapore (MAS) focuses on Asia Pacific-based early stage hedge fund managers.

NewAlpha Asset Management is a subsidiary of OFI Asset Management. Corporate website:


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