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Direxion creates one site for all its investment products

Wednesday, November 28, 2012
Opalesque Industry Update - Direxion has merged its websites for Direxion Funds and Direxion Shares into a single online destination, www.direxionfunds.com. The enhanced website allows advisors and investors to conveniently access original research and detailed information about alternative investment strategies and Direxion’s investment products.

Expanded content on the redesigned Direxionfunds.com includes a library of original Direxion white papers, webinars, videos, presentations and other resources to help advisors and investors fully comprehend the advantages that alternative investment strategies can bring to diversified portfolios in various market conditions. The website’s other interactive features include mutual fund and exchange-traded fund (ETF) benchmark tracking centers along with the ability for users to customize their content based on their investment objectives and interests.

“We enhanced Direxionfunds.com in order to provide a comprehensive educational destination to build on advisors’ and investors’ core knowledge of alternative investments, and to inform them about how various strategies function within portfolios to provide diversification and align with the goals of different types of investors,” said Andy O’Rourke, Direxion’s Managing Director and Chief Marketing Officer. “When advisors and investors understand our products and the underlying investment strategies, they are able to make the most informed decisions on what investments are best-suited for their portfolios.”

Direxionfunds.com also features two new monthly e-newsletters: Alternative Insights, which provides advisors with news and commentary regarding alternative investments, and The Xchange, which offers traders market news and alerts related to the sectors and indexes covered by Direxion’s ETFs. Site visitors can also register for electronic delivery of prospectuses and annual reports and request e-mail updates about Direxion products and educational events, including conferences.

“Expanding the educational content and resources available to our site visitors underscores our commitment to providing the right alternative investment strategies to help long- and short-term investors maintain healthy returns in various market conditions,” said Mr. O’Rourke. “Direxionfunds.com now makes the process of learning how alternative investment solutions can enhance portfolios to withstand adverse market conditions, along with the proper context and perspective necessary to gain valuable insight into the global trends affecting this dynamic asset class.”

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