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India: High gold price forces shift in jewellery buying habit this festive season

Posted on 31 October 2013

Rising gold prices are fast forcing change in women’s jewellery buying habits also aided by the changing fashion trends from the yellow metal to diamonds and other metals like platinum, reveals an ASSOCHAM recent survey ahead of Dhanteras and Diwali festivals.
For the ASSOCHAM Survey on “Diamonds and platinum shines as gold loses sheen in Urban cities” the research team interacted with about 350 jewellery makers based in Delhi-NCR, Mumbai, Ahemdabad, Chennai, Kolkata, Hyderabad, Chennai, Bangalore, Chandigarh and Dehradun. The jewellers in major cities like Delhi-NCR, Mumbai, Chennai, Ahemdabad, Kolkata, Dehradun are looking at unique mix of strategy to sell jewellery in the current fluctuating market conditions……………………………….Full Article: Source


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