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Commodities Briefing - Categorized | Bullion/Gold, Commentaries, Price Watch more

Why gold might yet lose its price advantage

Posted on 14 January 2013

For centuries, demure Japanese brides with their white face make-up and painted red lips were happy with obi, a kimono sash, as a gift. De Beers changed all that in the late 1960s. An ad blitz drove the message that it’s the diamond ring that symbolised the modern woman. A market was born.
Decades later, a lobby of gold miners tried something similar in India. It hired the leading lady in the most-watched saas-bahu soap to run a string of ads on television and in newspapers, where the lady, by then a household name, told her adoring viewers how lucky it was to buy gold on Akshaya Tritiya — a holy day for Hindus and Jains………………………………………..Full Article: Source


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VRS - who has written 36658 posts on Opalesque Commodities Briefing.


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