Sat, May 30, 2020
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Infusive Asset Management generates alpha by trading on joy

Wednesday, February 05, 2020

Bailey McCann, Opalesque New York:

Can you run a portfolio based on joy? Infusive, an asset manager with offices in New York and London, says yes. The firm manages a UCITS fund that invests in products that elicit joy in consumers. According to Infusive, emotionally driven consumption creates inelastic demand in some consumer names which drives portfolio performance.

Infusive started its asset management business in 2013 and launched the UCITS fund in late 2016. In 2017, CEO Andrea Ruggeri joined the firm from Goldman Sachs to help institutionalize the business and support the launch of the fund. The strategy emerged out of the work of a family office and was developed over 30 years before being formalized into the asset management business.

"The process started with a sort of ethereal feeling," says Nikolas Schrobenhauser, senior director at Infusive. Consumers tend to return to certain products - like chocolate - because of the emotional response they get from eating it. The investment team started to dig into the drivers of positive emotions and how that could translate into picking investments. "Over the years it has grown into a scientific understanding of consumerism," Schrobenhauser explains.

The resulting portfolio of 40-50 names includes a range of consumer brands, communications companies, consumer staples, and IT services across the globe. Portfolio turnover is low. The investment team recently added positions in Asia to reflect the growth of the cons......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing


  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Tiger Global tops the list US-based venture capital market[more]

    Laxman Pai, Opalesque Asia: Tiger Global Management holds on to its position as market-leader in US-based venture capital, said a study. According to Preqin, the closure of tech-focused Tiger Global Private Investment Partners XII in January means the New York-based firm has raised more than

  2. Investing: Singer bets on Europe, emerging markets, Britain's unhealthy appetite for financial risk in essential services, How Stan Druckenmiller shook up his portfolio[more]

    Singer bets on Europe, emerging markets From Investment Magazine: William Blair's Brian Singer is looking to invest in Europe and the emerging markets as the recovery from the global economic shutdown to contain the pandemic will likely take longer than what the market has priced in.

  3. PE/VC: How Covid-19 could reshape private equity fundraising, The private equity bet that coronavirus cut short[more]

    How Covid-19 could reshape private equity fundraising From Asian Investor: The pandemic looks may have led to greater use of remote capital-raising but might it also encourage investors to establish more overseas offices? The coronavirus outbreak has inevitably hit the amount of mo

  4. Investing: Millennium hedge fund ups bet against Bank of Ireland, Value rotation was the last thing big funds thought would happen, Al Gore's firm sold Amazon and Microsoft stock. Here's what it bought.[more]

    Millennium hedge fund ups bet against Bank of Ireland From Independent: US hedge fund Millennium International Management has raised its bet against Bank of Ireland's shares. It comes as Davy says 2020 will be a write-off for banks, with losses across Irish lenders of €4bn. M

  5. PE/VC: Private equity in the Covid-19 crisis, Carlyle's Africa dealmakers leave to start their own buyout firm, UK asset managers plan shift to off-market strategies including private equity[more]

    Private equity in the Covid-19 crisis From Morning Star: Private equity investment trusts invest in unquoted companies not yet listed on the stock market. How have they fared in the sell-off? Investment trusts have been caught up in the market turmoil of recent months and private equit