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Matthias Knab, Opalesque: The Institute for Innovation Development writes on Harvest Exchange:
We recently talked with Jordan Fishfeld , Managing Director and CEO of CFX Markets , an online trading platform for non-public investments - currently focusing on non-traded REITS - that is transforming how people view and hold alternative asset positions.
Hortz: What was involved in creating a first time trading platform, in this case, for illiquid REIT and BDC positions? What were your first steps?
Fishfeld : Our first step was learning the process of how these assets transferred historically. As exchange technologists, we could build the infrastructure to actually make these trades possible. We then built a very robust, fully automated system, and quickly realized we needed to simplify things.
I think the sentiment of everyone these days is digital - online is better. All of the users were very quick to adopt our technology, but they had no incentive to build it. We realized this early and so rather than going against the large players, we worked with them and created the tech layer for all parties to transact.
Hortz: What do you mean when you characterize your innovation as an "end-to-end"financial trading platform?
Fishfeld: We brought the entire transfer process online. A seller can now list hi...................... To view our full article Click here
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