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Alternative Market Briefing

Other Voices: Five Rules for Interviews in a New Media Era

Friday, January 20, 2017

By: Thomas Walek

President-elect Donald Trump's precedent-shattering approach to press relations has set a new tone in the media.

Executives and business leaders from all industry sectors who sit for interviews should know that they will now face a more aggressive "and defensive" media.

Trump has changed the communications landscape by redefining the role of the media in disseminating information to the public. This disruption will expand well beyond politics, as executives learn how to interact with earned and owned media in this new and sometimes hostile era.

So, what should executives expect and prepare for when they are interviewed? Politics aside, here are five rules business leaders should follow:

1. Be ready for a more aggressive media.

In the news business, success is measured by the size of the audience. But achieving that outsized audience is growing more and more difficult in the current oversaturated media environment. Overworked journalists may rely less on deep reporting and instead turn to provocative questions to solicit headline-grabbing news. Be prepared for journalists more focused on building audiences and careers than getting the story right.

2. Know the facts.

"You are entitled to your opinion. But you are not entitled to your own facts." Variations of this quote, attributed to the late US senator Daniel Patrick Moynihan, may seem completely out of fashion in the current journalis......................

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