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Matthias Knab, Opalesque:

Following the recent AIMA guide to investor relations, a new survey from IRHalo, a technology based investor relations and communications consultancy, is timely in that it highlights where there remain some gaps in the IR process for hedge funds. We feel this falls into two broad themes.

Firstly, hedge fund managers tend to remain less engaged with the opportunities offered by media relations and the internet. In many cases, this is due to confusion about what they are permitted to say and do, sometimes the result of cautious advice from legal advisors. But it is significant that the opportunities to develop websites that can be smoothly integrated into the CRM and IR process, acting as a reporting and audit platform, are being missed. In addition, managers continue to be unaware of the degree to which search engines are employed by investors as research and due diligence tools, and the opportunity that exists to utilise various content streams to meet this appetite for information.

Secondly, managers have some work to do to meet the information requirements of investors. There is a need for materials to be concise and legible, but also for the information that is presented to bring improved metrics, and proper peer identification and analysis.

Certainly, an opportunity exists for smaller and / or growing funds to improve their competitiveness via an enhanced IR function. With most investor relations being undertaken on a part time basis......................

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