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Komfie Manalo, Opalesque Asia:

Asset management firms are entering the Asian market and fighting over Asia’s fast-growing pool of institutional investment assets, according to Greenwich Associates, a provider of global market intelligence and advisory services to the financial services industry.

In its latest study entitled, Asset Managers in Asia Vie for Growing Pool of Externally Managed Portfolios, Greenwich noted that a majority of these new entrants are focused almost exclusively on the few massive Asian institutions that control the vast bulk of these assets.

Greenwich data showed that Asian institutions currently control about $11–12 trillion in assets. While most of that money is managed in-house, about $1.9 trillion is open to external asset managers—an increase of over 20% from 2014. Greenwich expects the pool of externally managed assets to continue growing at a steady pace, as institutions in Asia diversify investment portfolios.About 25 institutions hold about 90% of these assets.

"Firms like Allianz Global Investors, BlackRock, Franklin Templeton, and J.P. Morgan Asset Management are demonstrating their commitment to local Asian markets by putting people on the ground to service local institutions," says Greenwich Associates consultant Abhi Shroff. "This commitment is reflected in high scores for these managers on the Greenwich Quality Index."

More recently, Asian institutions have be......................

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