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Alternative Market Briefing

Study shows how almost all institutional investors use social media on unprecedented scale in investment decisions

Friday, April 17, 2015

Komfie Manalo, Opalesque Asia:

A study by Greenwich Associates showed that 80% of institutional investors use social media in their investment decision process. The result of the study highlights the emerging trend that LinkedIn, Facebook, Twitter, etc are now key sources of information amongst institutional investors.

The study involved 256 corporate and public pension funds, insurance companies, endowments, and foundations in the U.S., Europe and Asia entitled Institutional Investing in the Digital Age: How Social Media Informs and Shapes the Investing Process and showed that approximately 30% of these investors obtained information through social media has directly influenced an investment recommendation or decision.

"These results show that social media is influencing decisions that can result in the allocations of billions of investment dollars around the world," says Dan Connell, head of market structure and technology at Greenwich Associates and author of the study. "With approximately 40% of the institutions globally expecting to increase their use of social media in the coming year, we’re projecting a further, rapid increase of social media influence in institutional investment markets."

About half these institutions say information obtained on social media has prompted them to take some specific action. F......................

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