Komfie Manalo, Opalesque Asia:
Success in marketing a fund is not linked to the performance, but to
investor appetite, to the way you can market the fund, and to how much
time you can spend to raise assets, said Antoine Rolland, the CEO of
incubator and seeding firm NewAlpha Asset Management at the recentOpalesque 2014 France Roundtable.
"So again, time is money," Roland continued. He added today, all
managers face the same challenges regarding marketing and development.
He said that when people claim they can raise their assets because they
are making money from the performance of their fund, is often times not
The Opalesque 2014 France Roundtable was sponsored by Lyxor and Eurex and took place at the Paris office of Lyxor.
Denis Beaudoin, founder and current CEO of Finaltis explained that
regulations can also greatly hinder the marketing of funds across the
board. He told participants of the Roundtable, "The first thing is that
a client has to be in demand of a product. You cannot push a product
onto a client when the client doesn’t want to buy it, or even worse,
when he is not allowed to buy the product."
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