Bailey McCann, Opalesque New York:
EisnerAmper, a US-based accounting firm has released a new report on capital raising for alternative investment funds. The report details new regulatory and investor challenges to fundraising in addition to some solutions for struggling fund managers. The report is authored by Keith S. Miller, CPA who works with a number of alternative investment funds on these issues.
For managers struggling with fundraising, Miller says having a clear cut marketing plan based in investor research is critical. "Too many emerging managers make the mistake of adopting a "spray and pray" technique to fundraising. This is the exact opposite of a real marketing strategy because no actual plan exists," he writes. "A more sophisticated approach involves a manager profiling the specific clients or client groups he wants to target to make capital contributions into the fund. This is applicable whether a manager is targeting institutional, high net worth or any other type of investors."
According to the report there are at least 8,500 U.S.-based hedge fund managers and 3,000 U.S.-based private equity fund managers operating today. However, a lower number of managers tend to report to databases, meaning there could be a significantly higher number than that. Now that the field of alternatives managers has grown and matured, standing out is......................
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