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Alternative Market Briefing

As hedge funds compete for marketing and communications talent deals shift

Friday, March 07, 2014

Bailey McCann, Opalesque New York:

Hedge funds have had to do a lot of maneuvering in recent years to keep up with new regulations, ever changing financial markets and investor demands. Now as the industry matures and good talent, and indeed good investments are harder to find funds are taking steps to retain marketers, but it may not work out as well as they hope.

"For the first time, we are hearing that some hedge funds are holding bonuses on contingency of contract renewal. In addition, we are hearing that some fund marketers and fundraisers are seeing their bonuses deferred for the first time," Sasha Jensen of Jensen Partners tells Opalesque.

Jensen Partners is an alternatives focused executive search firm in New York and London.

Deferred bonuses may sound familiar to those with experience at the big banks, and the set up is becoming more common in talent starved industries like technology. Jensen notes that many of these positions now require specialist or technical financial knowledge, and for marketers with those skills funds want to keep them on board. However, holding someone to your business who would otherwise leave may not be the best way to achieve peak performance.

Hiring experts say that employment contract language is critical in terms of determining how bonuses are paid out and if they can be held back. "As the industry seems to be increasing its focus on discretionary pay, it is important for marketers and fundraisers to ensure that......................

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