Fri, Aug 22, 2014
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Hedge funds should innovate using brand building and product extensions

Monday, January 27, 2014

amb
Joe Taussig
Komfie Manalo, Opalesque Asia:

As new investment vehicles and structures become available, fund managers can now expand their ways to deliver his or her skills and appeal to various segments of the markets as part of the hedge fund industry’s innovations, said Joe Taussig, founder of Taussig Capital at the latest Opalesque Roundtable Zurich 2014.

Taussig cited brand building and product extensions that are familiar marketing strategies amongst consumer corporations. For example, Procter & Gamble not only sells just one version of its classic Crest toothpaste, but has different Crest variations and also uses a large range of other brands and channels to have the largest possible market share in that segment.

"A parallel occurred to me recently when I studied the success of the Third Point Reinsurance IPO on the New York Stock exchange," Taussig said. He added, "If you look at Dan Loeb, he offers essentially three different products: he has a closed end fund in London with about $800m, he has the reinsurance company with about $2bn, and he has the open ended funds. The more I thought about this, I found that he has tremendous economies of scale, but he has also segmented his investors who have different appetites for specific investment structures."

He explained that from Loeb’s perspective, it does not cost......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing
  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Institutions – Texas Employees sets 2015 tactical plan for alternatives, CalPERS' real estate consultant cautions the pension fund's investment committee, Why Sunsuper likes hedge funds[more]

    Texas Employees sets 2015 tactical plan for alternatives From PIOnline.com: Texas Employees Retirement System will invest in up to four new hedge funds in the next fiscal year, which begins Sept. 1. Trustees approved 2015 tactical investment plans for the hedge fund, private equity and in

  2. Private equity follows hedge funds into reinsurance for long-term capital[more]

    From Artemis.bm: It’s not just hedge funds that are entering the insurance and reinsurance market in search of so-called long-term capital to put to work in their strategies, private equity firms targeting the space are also seeking opportunities to add assets under management. The entry of large pr

  3. North America – New York City’s next hot neighborhoods targeted with property funds[more]

    From Bloomberg.com: New York’s real estate world is filled with tales of ordinary people who bought property decades ago and saw values skyrocket to the millions. Seth Weissman is seeking investors to get in early on the next hot neighborhoods. The veteran of Goldman Sachs Group Inc. and hedge

  4. Investing – George Soros bets $2bn on stock market collapse, Warren Buffett's Berkshire reveals Charter stake, cuts DirecTV, Hedge funds lusting to cash out of MGM, Top hedge fund managers are buying Ally Financial, Hedge funds dumped 5m Herbalife shares in Q2, Paulson & Co hedge fund ups Puerto Rico real estate bet, Netflix Inc., Citigroup Inc, Google Inc are top new picks in Tiger Management’s 13F[more]

    George Soros bets $2bn on stock market collapse From Newsmax.com: Billionaire investor George Soros has increased his financial bet that U.S. stocks will collapse to more than $2 billion. The legendary hedge fund manager has been raising his negative bet on the Standard & Poor's 500 Inde

  5. Investors now net short S&P500 and increased Russell shorts, technicals suggest further selling[more]

    Komfie Manalo, Opalesque Asia: Market Neutral funds increased their market exposure to -1% net short from -6% net short last week, according to Bank of America Merrill Lynch’s Hedge Fund Monitor. The report also added