Fri, Jul 25, 2014
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Alternative asset industry’s initial fund marketing materials do not meet investors’ needs

Friday, October 04, 2013

Benedicte Gravrand, Opalesque Geneva:

There is a record 1,990 closed end unlisted private equity, real estate and infrastructure funds in the market, says financial research and advisory firm Preqin, all vying for investor commitments. To raise funds, fund managers must cast their net wider than the usual areas, and must provide the information that investors want to see – and in the correct format.

In its latest report called Best Communication Practices for Fund Marketers – Private Equity, Real Estate and Infrastructure, the research house examines the reasons unsolicited fund proposals do not make it through the initial filtering stage, and what investors actually want to see in a marketing document.

The report draws on the results of Preqin’s survey of more than 100 accredited institutional investors in August 2013. This survey revealed that investors want (1) "clear and standardized information from fund managers when receiving initial fund marketing documentation" (2) tools that enable them to compare fund marketing metrics.

Moving targets 61% of the investors surveyed find new opportunities via a direct approach from a fund manager, although as last year it was 72%, this suggest that investors are being more proactive when sourcing new investments. 37% of investors use placement agents, compared to 55% in 2012......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing
  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Events – AIMA Australian Hedge Fund Forum, Sept. 16, Sydney[more]

    AIMA Australia invite you to join us at our annual Hedge Fund Forum on Tuesday 16th September 2014 at the Sofitel Sydney Wentworth. The AIMA Australian Hedge Fund Forum is a non-profit hedge fund conference organised by the industry for the industry, featuring quality Australian and internation

  2. Opalesque Roundtable: Success in hedge fund marketing not linked to performance, but investor appetite[more]

    Komfie Manalo, Opalesque Asia: Success in marketing a fund is not linked to the performance, but to investor appetite, to the way you can market the fund, and to how much time you can spend to raise assets, said Antoine Rolland, the CEO of incubator and seeding firm

  3. Opalesque Exclusive: Loeb, Grantham cite growing economic concerns in letters[more]

    Bailey McCann, Opalesque New York: Hedge fund manager Daniel Loeb, head of Third Point, and Jeremy Grantham of Grantham, Mayo, Van Otterloo & Co. have both released their quarterly investor letters today. While news is positive on some fronts, and both men see pockets of opportunity, they also h

  4. Investing – Hedge funds expect Netflix earnings to catapult forward, Third Point's Loeb takes stakes in Fibra Uno, YPF, Royal DSM, Lake Capital in talks to back Engine Group[more]

    Hedge funds expect Netflix earnings to catapult forward From Investing.com: Netflix has made major strides forward in 2014 despite ongoing battles with the FCC and cable companies over the issue of net neutrality. The FCC has now received over 500,000 comments from the public on its pend

  5. Hedge fund manager Winton Capital making headway with long-only strategy[more]

    From PIonline.com: North American investors are helping Winton Capital Management Ltd. make progress — albeit slowly — toward its founder's goal of becoming a $100 billion company. The firm's ticket to quadrupling its assets under management is unlikely to be one of its scientifically designed manag