Mon, Apr 23, 2018
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Alternative asset industry’s initial fund marketing materials do not meet investors’ needs

Friday, October 04, 2013

Benedicte Gravrand, Opalesque Geneva:

There is a record 1,990 closed end unlisted private equity, real estate and infrastructure funds in the market, says financial research and advisory firm Preqin, all vying for investor commitments. To raise funds, fund managers must cast their net wider than the usual areas, and must provide the information that investors want to see – and in the correct format.

In its latest report called Best Communication Practices for Fund Marketers – Private Equity, Real Estate and Infrastructure, the research house examines the reasons unsolicited fund proposals do not make it through the initial filtering stage, and what investors actually want to see in a marketing document.

The report draws on the results of Preqin’s survey of more than 100 accredited institutional investors in August 2013. This survey revealed that investors want (1) "clear and standardized information from fund managers when receiving initial fund marketing documentation" (2) tools that enable them to compare fund marketing metrics.

Moving targets 61% of the investors surveyed find new opportunities via a direct approach from a fund manager, although as last year it was 72%, this suggest that investors are being more proactive when sourcing new investments. 37% of investors use placement agents, compared to 55% in 2012......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing

 



  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Investing - Sequoia takes Facebook stake as shares slide in data controversy, $1.4b hedge fund sees intact fundamentals for Facebook, Jim Cramer reveals some 'suggested hedge fund trades' amid the Trump tariffs[more]

    Sequoia takes Facebook stake as shares slide in data controversy From Bloomberg.com: The $4.2 billion Sequoia Fund bought a small position in Facebook Inc. as the stock slid late in the first quarter, investment manager Ruane, Cunniff & Goldfarb told clients. "The recent controversy enab

  2. Activist Investors - Blue Sky-owned Wild Breads faces uncertain future[more]

    From AFR.com: A Blue Sky private equity investment in artisan-style baker Wild Breads enjoyed multiple valuation upgrades despite losing millions and breaching its lending covenants, accounts lodged with the regulator last week show. Wild Breads lost $2.4 million in 2017, but Blue Sky ascribed a hig

  3. Opalesque Exclusive: Barnegat to close hedge fund to outside investors on weak opportunities[more]

    Komfie Manalo, Opalesque Asia: Bob Treue's Barnegat Fund Management said it is closing its $666m fixed income relative value hedge fund to outside investors. "The negative side to gains in Fixed Income Arbitrage is that unless we find new opportunit

  4. Investing - Hedge fund makes a big bet on malls, British hedge fund manager Odey short UK government bonds on QE bet[more]

    Hedge fund makes a big bet on malls From Barrons.com: The dominant narrative on American shopping malls is that they're dead. Crushed by Amazon.com, many brick-and-mortar retail stores are destined for bankruptcy. And where is the most retail, clustered all together? Malls. From a

  5. Performance - Hedge funds suffer first back-to-back loss in two years, Netflix performance burns hedge fund short sellers, Macro hedge fund up 14.5% in first quarter sees dollar falling, Renaissance Technologies rebounds across hedge funds in March[more]

    Hedge funds suffer first back-to-back loss in two years From Bloomberg.com: Hedge Fund returns sank for a second straight month in March, the first back-to-back loss since the first two months of 2016, as trade wars, tech-sector woes and a Fed rate hike dragged down the S&P 500 from its