Sun, Mar 29, 2015
A A A
Welcome Guest
Free Trial RSS
Get FREE trial access to our award winning publications
Alternative Market Briefing

Hedge fund managers must identify their uniqueness now that they can advertise

Thursday, July 11, 2013

amb
Mark Macias
Benedicte Gravrand, Opalesque Geneva:

Now that SEC has lifted the ban on solicitation and advertising, hedge fund managers, who are at a disadvantage since most lack a marketing structure and a strong online presence, need to identify what is unique about their portfolio if they want to be seen by potential investors, a marketing strategist told Opalesque.

Yesterday, the U.S. Securities and Exchange Commission voted to lift a ban on general solicitation and general advertising found in the Securities Act of 1933, and its rules and regulations about certain private issuers including private investment funds and start-up companies.

"In removing these solicitation and advertising restrictions, the SEC fulfilled its obligation under the Jumpstart Our Business Startups Act (JOBS Act), which instructed the SEC to eliminate these prohibitions to help promote economic growth by facilitating easier access to capital through a less burdensome regulatory framework," wrote New York-based law firm Tannenbaum Helpern Syracuse & Hirschtritt yesterday. The JOBS Act was signed into law more than a year ago.

Private investment funds issuers will be allowed to solicit and advertise to a wider group of potential investors and communicate more freely with them. They will however only be able to sell their securities to investors who meet certain eligibility requirements laid down in the Securities Act (e.g. minimum n......................

To view our full article Click here

Today's Exclusives Today's Other Voices More Exclusives
Previous Opalesque Exclusives                                  
More Other Voices
Previous Other Voices                                               
Access Alternative Market Briefing


  • Top Forwarded
  • Top Tracked
  • Top Searched
  1. Other Voices: Does the hedge fund industry benefit society?[more]

    This article was authored by Don Steinbrugge, Chairman of Agecroft Partners, a US-based global consulting and third party marketing firm for hedge funds. It is no secret that the hedge fund industry is viewed negatively by a la

  2. Private credit comes into focus for investors[more]

    Bailey McCann, Opalesque New York: As investors look for a way out of the low yield/no yield environment, private credit is becoming an increasingly attractive asset class, according to a white paper from Bayshore Capital Advisors. Private credit has grown steadily since the financial crisis as

  3. M&A - Hedge funds no longer attractive targets for banks, reinsurers, Blackstone buys stake in Christopher Pucillo’s Solus event-driven hedge fund[more]

    Hedge funds no longer attractive targets for banks, reinsurers From Institutionalinvestor.com: Swiss RE, the world’s second-largest reinsurer, is looking to sell its 15 percent stake in Jersey, Channel Islands–based hedge fund firm Brevan Howard Asset Management. Morgan Stanley reported

  4. Opalesque Radio: Threadneedle expects continuing equity volatility this year[more]

    Benedicte Gravrand, Opalesque Geneva: Investors should expect more volatility, which is signaling a "slow moving" top to the market, KKM Financial’s founder and CEO Jeff Kilburg told CNBC on Monday. And this volatility is going

  5. Hedge funds show strong performance of 2.52% so far in 2015[more]

    Komfie Manalo, Opalesque Asia: The hedge fund industry got off to a strong start in 2015 "completely unmindful" of the poor performance last year, according to data provider Preqin. According to Preqin, following a year which saw the average he

 

banner